A phone call turns into a project turns into a long-term hassle-free relationship with easily repeatable output and market impact.
An example:
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Once upon a time I was contacted by Adam Hodgson. Adam is co-owner of Yeo Design, a luxury joinery and installation company.
He was frustrated about Yeo’s branding.
“Andy, It’s a bit shit. It’s telling the wrong story about us.”
We talked. I asked lots of questions and Adam answered them.
After two chats, we agreed I should write a Tone of Voice guide and fresh copy for their new website.
I delivered both 10 days later. 5 days thinking, 5 days scribbling. (I only charge for the scribbling).
"Yeo’s personality is a rare hybrid of wildness and sophistication. Luxury hewn by the elements.
Yeo is not for everyone. Yeo is the brand for bold pioneers. For those who want to inhabit a space less ordinary."
Website wording
Blogs
Adam and his marketing team wanted more, so I wrote and drew the storyboard for their brand video. The brilliant Tommy Gillard directed it.
“As we’ve grown Yeo to the niche market-leader it is today, I can look back on a chain of decisions that made it all happen. Opening design studios in Notting Hill and Cornwall, great ideas. Opening a huge new workshop in Devon to meet growing demand, a wise decision.
Working with Bearson to help us find and project our personality, a mild stroke of genius.
Our target audience and growing team understand precisely who we are and what we’re about. Time and money spent with Bearson continues to deliver genuine ROI both externally and internally.”
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Adam Hodgson – Director / Co-owner
Hitachi
Delivering B-2-B and internal articles, interviews, technical documents, and blogs within a well-defined ToV as befits one of the top 30 largest global corporations. Hitachi’s technology is always cutting-edge and fascinating to write about.
JET Connectivity
A rapidly growing tech scale-up pioneering delivery of genuinely world-leading 5G communication solutions into the maritime environment.
Bearson has been supporting their narrative branding since the company was started.
“Andy’s insight and direction concerning our brand positioning and voice has been key in our continued success.
His ability to grasp the core benefits of what is complex and ground-breaking technology and reliably communicate that to our diverse sets of stakeholders is invaluable.
He’s a very smart and innovative guy. I’d recommend hiring him immediately.”
James Thomas – CEO / Founder
Kernowek Bevvies
Dav and his Dad Dennis are local legends. They asked me to write the words for their new website.
Their cider hits all the right spots and I wanted their verbal brand to mirror this. It had to convey key parts of their personality. The refreshing authenticity and simplicity of their process, and the twinkle in their eyes.
(I was happy to receive partial payment in cider).
Akumen
Another world-leader, this time in the field of ethical-AI, behavioural and linguistic analytics and NLP.
A hyper-purpose driven SME working with major global partners.
3 years ago I re-branded the company completely giving it a harder edge, including a new website and marketing decks. The objective was to insert into defence and security markets.
This was achieved.
A recent pivot towards healthcare and mental health markets required a rebrand including a new website.
