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Oct 30, 20236 min read
The science of engagement and the death of copywriting
Figurative language, the limbic system, ethical-AI, and bourbon. “I’m really sorry Andy but I think I may have killed copywriting last...


Aug 21, 20234 min read
Writer's block in a caravan with only one pot noodle left
Qui scribit pro scriptore? I have experienced at least 15 types of ‘writer’s block’. That’s almost two types for each year I have been a...
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