Oct 30, 20236 min readThe science of engagement and the death of copywritingFigurative language, the limbic system, ethical-AI, and bourbon. “I’m really sorry Andy but I think I may have killed copywriting last...
Aug 21, 20234 min readWriter's block in a caravan with only one pot noodle leftQui scribit pro scriptore? I have experienced at least 15 types of ‘writer’s block’. That’s almost two types for each year I have been a...